Google Basics
Google boasts over 200+ million searches per day!
Percent of Googles Search Traffic : 71.5%
Primary Results : Robot Crawler
Organic listings also influenced by : Open Directory (dmoz.org)
Ways to submit : Google Sitemaps, Submit URL form, wait for robot, Pay-Per-Click Google Adwords
Google Tools
Google Analytics, Local Business Listings, Google Maps, Google Base, Business Solutions, Webmaster Tools
The Search Engine Markup
Free and Paid Directories
Pay-Per-Click – Google Adwords
Site Feeds – Trusted feed or Paid Inclusion
Meta Search Engines – Comparison Shopping – Base
Blogsphere – Inbound links
Other Search Engines: Yahoo, MSN, Ask, AOL
If you get on the first page of Google for a good keyword phrase, it is like having free Google Adwords listing which is worth its weight in gold in driving qualified prospects into your small business funnel. The increase in traffic from a top search engine ranking would be dramatic and effective.
Evaluate the marketing effectiveness of your website with Website Grader. Competing Websites can be included in the analysis.
